BlackBerry Revealed to Stop Making Its Own Phones

BlackBerry is a line of smartphones and services designed and marketed by BlackBerry Limited (formerly known as Research In Motion/RIM).

BlackBerry was considered one of the major smartphone vendors in the world, specializing in secure communications and mobile productivity. At its peak in September 2013, there were 85 million BlackBerry subscribers worldwide. However, BlackBerry has since lost its dominant position in the market due to the success of the Android and iOS platforms; the same numbers had fallen to 23 million in March 2016

 

BlackBerry’s CEO, John Chen, expresses the possibility of BlackBerry becoming entirely a software company; this may imply the end of production of popular BlackBerry phones.

“Our new mobility solutions strategy is showing signs of momentum”, CEO John Chen had said, “including our first major device software licensing agreement with a telecom joint venture in Indonesia. Under this strategy, we are focusing on software development, including security and applications. The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital.”

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If Nigerians remember vividly, there was a time BlackBerry device users posed the eloquence found usually among most IPhone users today. Praised mostly for its efficient data consumption ability, the operating system became popular and highly recommended among Nigerians. However, over the years, its relevance has decreased significantly owing to the rise of more advanced and functional operating systems like Android. This trend has smartly been recognized by the company and hence the shift in supply to areas where they are undisputable experts at, security.

BlackBerry, known for its extra security measures to ensure the safety of its users’ data (which may be annoying at times) is moving in the direction of software development to ensure yet another groundbreaking improvement in technology. This does not, however, imply the end of the company but a displacement of function “The company plans to end all internal hardware development and will outsource that function to partners”, said CEO John Chen.

The company claims to still have strong finance and soon maybe at a blockbuster that will ignite the love of millions love for the system again. “We are reaching an inflection point with our strategy. Our financial foundation is strong, and our pivot to software is taking hold”, affirmed the CEO.

Source:  Connectnigeria.com